The global mobile phone screen market is expected to reach 45.6 billion U.S. dollars this year, surpassing the television screen
With the advent of a full screen era, the demand for mobile phone screens has risen sharply. The demand for mobile phone OLED screens has become a new impetus for the production of OLED panels. China, Japan and South Korea all join the battle for the market.
Several research institutes predict that this year, the global mobile phone screen market will exceed the TV screen for the first time.
Market research firm IHS Markit believes that from 2010 to 2016, the global mobile phone screen market growth rate of up to 17% annual average, but average annual decline of 8% TV screen. The global mobile phone screen market is expected to reach 45.6 billion U.S. dollars this year, surpassing the TV screen (41.3 billion U.S. dollars).
Strategy Analytics pointed out that this year the global handset screen delivery volume will reach 3.24 billion block in 5 years will reach 4.62 billion blockbuster, then the mobile phone screen and the screen size of the market will become more apparent gap.
The data from research institutes is based on the reality of a full screen "explosion" of mobile phones. At present, mobile phone manufacturers such as Apple, Huawei, Xiaomi and Sharp are all laying the groundwork in the field of full-screen, and the full screen has gradually become the "standard" of high-end mobile phones.
Different from the past, the advent of a full screen era has led to a surge in demand for mobile phone OLED screens. OLED screens can be self-luminous, flexible, finer, more colorful, and more energy-efficient. The adoption of OLED screens for high-end handsets is becoming commonplace and will be a future trend.
Domestic brands took the opportunity to force the production of OLED
With the surge in demand for mobile phone screens, domestic panel companies can face both opportunities and challenges. At present, domestic production accounts for about 10% of the global production. Production lines such as BOE G5.5, Huaxing Optical Wuhan G6, Xiamen Pegasus G5.5 and G6 have been mass-produced yet the production capacity still needs to be further expanded.
Insiders pointed out that in the current production of mobile phone panels, OLED screen production costs significantly lower this year, industry capacity on the heavy volume channel, which will promote OLED or LCD will become the mainstream alternative, which Shenzhen, Yangtze River Delta and other places panel opportunities In the long run, the price trend of LCD mobile phone panel will decline. Domestic manufacturers capable of mass-producing OLED panels will enjoy new opportunities in market dividend.
Not long ago, BOE Chengdu 6th generation flexible AMOLED production line to achieve mass production, which is China's first all-flexible AMOLED production line, is also the world's second production has been the sixth generation of flexible AMOLED production line. Including Pegasus, Huaxing Power and other domestic panel companies are also actively layout mobile phone OLED screen production.
Currently, Samsung and LG are leading the world in OLED panel production and color OLED panel production in the global OLED panel production. However, with the full screen of the cell phone, especially the high-end cell phone OLED panel, the mobile phone OLED panel production or Become a breakthrough in South Korea's domestic panel companies catch up.
It is reported that Japan JDI and JOLED intends to work with domestic panel companies to develop OLED, BOE, China Star Optoelectronics are interested in this, which means that China and Japan panel companies are likely to jointly promote OLED screen research and development next year , Which means that domestic brands are taking the opportunity to change OLED panel production layout.